Last updated: March 20, 2026
At ReplyWell™ (a product of Goodword, operated by Empire Data Solutions LLC), your privacy matters. This policy explains what data we collect, why we collect it, and how we protect it. We keep things simple and transparent — no surprises.
Account Information: Email address, name, and business name when you sign up.
Google Business Profile Data: When you connect your Google Business Profile, we access your business reviews, reviewer names, star ratings, and review text. This is used solely to generate AI responses.
AI Responses: The responses we generate and any edits you make before posting.
Payment Data: Payment processing is handled entirely by Stripe. We never see or store your full credit card number. We only store your Stripe customer ID to manage your subscription.
Usage Data: Basic analytics like pages visited, features used, and response approval rates to improve the product.
ReplyWell™ uses artificial intelligence (specifically Anthropic's Claude) to generate review responses on your behalf. Here's exactly how it works:
We do not sell, rent, trade, or share your personal data with third parties for marketing purposes. Period.
Your data is only shared with the service providers listed below, solely to deliver our service to you. We share only the minimum data necessary for each provider to function.
We use trusted third parties to provide our service:
Each provider has their own privacy policy and data processing agreements. We have reviewed their policies and maintain Data Processing Agreements where applicable.
We use a single essential cookie ("session") to keep you logged in. We don't use tracking cookies, advertising cookies, or sell your data to advertisers. Ever.
We keep your data for as long as your account is active. If you cancel your account, we delete your data within 30 days. Some data may be retained longer if required by law (tax records, etc.).
You have the right to:
To exercise any of these rights, email [email protected]. We'll respond within 30 days.
If you're a California resident, you have additional rights under the CCPA. We do not sell personal information. You can request disclosure of what data we collect and request deletion. Contact us at the email above.
If you're in the EU/EEA, we process your data based on: (a) your consent, (b) performance of our contract with you, and (c) our legitimate business interests. You have rights to access, rectify, erase, restrict, and port your data. Contact us or your local data protection authority.
ReplyWell™ is designed for business use and is not intended for children under 18. We do not knowingly collect data from minors.
If you are a business using ReplyWell™ to manage customer review responses, you are a data controller and we are a data processor under applicable privacy laws. We process customer review data (reviewer names, review text) on your behalf and at your instruction.
For businesses requiring a formal Data Processing Agreement (DPA), please contact [email protected].
We protect your data with industry-standard security measures including:
No system is 100% secure. We'll notify you promptly if we discover a data breach that affects your information.
We may update this policy from time to time. We'll notify you of significant changes via email. The "Last updated" date at the top reflects the most recent version.
Questions or concerns about your privacy? We're here to help.
Email: [email protected]
Support: [email protected]